Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a career.
In August 2021, Megha H Desai and Deepika Das Peirera realised the representation and investment in women sportspersons in India were not strong enough compared to other countries. They started Mumbai-based ENGN the same year to support Indian women athletes and give them the required support to make a global impact. “While sports have always been a rich part of India, it’s only in recent years that a spectrum of sports and focus on female sportspersons has emerged. We still, however, have a long journey to traverse. Indian female athletes have finally started shining, yet they are still grossly under-represented,” says Megha H Desai, COO, ENGN.
The platform aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a career.
What does it do?
A few years ago, ENGN’s founding members met to engage with one of the leading female golfers for a brand endorsement association, leading to deeper conversations about women in sports, which became the founding stone for ENGN. “We provide holistic support—from financial backing to investment in the athlete’s coaching, nutrition, mental health, and any other area where they need support. Further, we have a product line of performance wear focused on women, and we plough back a part of the revenue into the athlete’s progress,” says Megha.
At present, ENGN exclusively represents Maana Patel (Olympic Swimmer), Veda Krishnamurthy (Ex-Vice Captain, Team India, and Karnataka Team captain), Anisha Aswal (All India Rank 1, World Rank 65, Taekwondo), Anoli Shah (International medalist, Speed Skating), Nithyashree Ananda (International Athlete, 400M Track), and Shivani Soam (Delhi State Record Holder, Long Jump).
The team
ENGN has a team of 14 members across Mumbai, Bengaluru, and Pune. Deepika is the Head of Talent and Sports at ENGN. An ex-sportswoman, She has over a decade of experience in the sports marketing and management industry, with extensive experience in athlete representation, corporate consulting, business development, licensing, sponsorship sales, IP creation, and advisory to emerging companies in the sports sector. She has worked with various sportspersons, including Saina Nehwal, Sunil Chhetri, Rahul Dravid, Sharmila Nicollet, and teams such as Royal Challengers Bangalore, Bengaluru FC, ATK Mohun Bagan FC, and Kolkata Knight Riders, to name a few. Megha, Co-founder and COO of ENGN, oversees the brand’s business strategy, execution, and expansion. She has over 20 years of experience in the business strategy space, including setting up new businesses, managing P & L, new market development, IP creation, brand content, and sponsorships. As the former Director of New Business at Chernin Asia Media Digital (part of the Peter Chernin Group), she was responsible for the company’s revenue growth for talents, including Sachin Tendulkar, Amitabh Bachchan, Ranveer Singh, and Anushka Sharma, among others. Megha is also an internationally certified Yoga teacher and a dancer.
Source: YourStory.com
