Apparel brand ENGN, part of Varanium Lifestyle, has signed Esha Deol as brand ambassador. The brand has rolled out a year-long campaign #OwnYourGame featuring Deol. She will be seen in an athletic avatar donning ENGN apparel.
Deol said, “As an artist and a former athlete, I immediately connected with #OwnYourGame. For me it implies owning your turf – whether it’s the sport overall, the game on the field, your health or your life, at a larger level. The synergy between ENGN and me was instantaneous.”
Megha Desai, Chief operating officer and chief marketing officer, ENGN, said, “Deal, for us, is the perfect combination of someone who comes from a sporting background herself and is a household name. She has aced every role in reel and real life. Her commitment to our collaboration is inspiring not just for our team but our athletes too.”
